KEEF!

the first image from the Keith Richards for Louis Vuitton camapaign
A spokesperson for Vuitton claims the use of the world's most high profile drunk in spruiking leather bags (aside from the aesthetically, and deliciously ironic, obvious) was borne from the fact that "Keith Richards is timeless and ageless. He's lived his life on the edge, but he's not a sleazebag. He's lean and mean, and he's still current."

LEGIT!